GSC Brand Rework
Logo Design and Brand Identity.
Client: Seattle-based architect
Deliverables: Logomark
Timeline: 4 Weeks
Tools: Sketch, Illustrator
The client wanted a logo that was “professional but still handcrafted and fun.” I was given a set of vintage monograms for inspiration, yet the final logo was quite different from my initial sketches and source material, surprising and delighting both myself and the client.
Early Drafts and Sketches
Below is a selection of sketches, mid-fidelity logos, and other brainstorms that didn’t make the cut.